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Spotlight Project: Cosmic – A Digital Transformation for a Social Enterprise

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As the driving force behind Cosmic’s digital marketing, I’ve crafted and executed a strategy that brings purpose to every campaign—turning engagement into community and community into meaningful impact.

Project Overview

Since joining Cosmic in January 2024, I’ve led an impactful digital transformation, building a cohesive strategy that highlights Cosmic’s social mission across platforms. Through thoughtful content creation, engagement-driven campaigns, and a unified brand voice, my work has created a dynamic online presence that resonates with audiences and drives measurable results

Core Areas of Impact

1. Content Creation & Video Storytelling for Funded Projects and Initiatives

Challenge: Cosmic needed to convey the impact of its funded projects and initiatives in a way that connects emotionally with diverse audiences.

Solution: I led the production of engaging video content, handling everything from research and scripting to production and final posting with captions. Each video was crafted to turn complex project themes into relatable, story-driven narratives that underscore Cosmic’s social mission.

  • Notable Campaign – Get Online Week: Created concept, script, and produced video content to highlight digital inclusion.
    • Objective: Raise awareness and drive engagement around digital inclusion.
    • Result: Increased online engagement and web traffic during the campaign period.

Metrics of Success:

  • 100% increase in Instagram content interactions
  • 126% increase in reach across platforms

Explore some of my video productions HERE

2. Department-Specific Email Campaigns & Monthly Newsletters

Challenge: Cosmic needed targeted email marketing that not only engaged subscribers but also represented the distinct needs of each department, from the Web Team’s services to the Tech Team’s projects and community-facing Restart Services.

Solution: I developed storytelling-centered email campaigns for each department, tailored to strengthen engagement and reflect Cosmic’s brand values.

  • Approaches:
    • Web Team: Highlighted customer testimonials, project updates, and new services, enhancing brand credibility.
    • Tech Team: Promoted achievements and updates in technical services, building awareness and engagement.
    • Restart Services: Focused on community impact, project launches, and inspiring stories that resonate with Cosmic’s values.
    • Funded Projects: Updated subscribers on key funded initiatives and their impact on the community, connecting with supporters and potential partners.

Results:

  • 38.6% increase in open rates
  • 4.5% boost in click-through rates

2. Social Media Strategy & Community Building Across Departments and Projects

Challenge: Create an engaging social media presence that connects Cosmic’s diverse services and projects with a loyal community.

Solution: I designed a social media strategy that highlighted Cosmic’s funded projects, departmental updates, and community initiatives. This multi-layered approach allowed us to reach different audiences while fostering a unified brand voice.

  • Platform Highlights:
    • Instagram: created video-driven posts and story content, leading to a 100% increase in interactions and a 126% rise in reach.
    • Facebook: increased reach to 9.2K with visual storytelling and interactive posts, boosting engagement by 80.4%.
    • LinkedIn: Established Cosmic’s thought leadership, gaining 356 followers and driving engagement with industry-related content.

4. Visual Content & Graphic Design: Consistent Branding for All Departments and Projects

Challenge: To build brand cohesion, Cosmic required visually compelling content across departments, funded projects, and outreach initiatives.

Solution: I developed a suite of graphics to meet the needs of Cosmic’s teams, including the Web and Tech departments, Restart Services, and funded projects. From paid ads to social media carousels, every visual was crafted to reinforce brand consistency and engage target audiences.

  • Key Projects:
    • Event Flyers: Created visually striking flyers for community events, increasing visibility and participation.
    • Paid Ads: Designed ad visuals tailored to specific audiences, boosting click-through and conversion rates.
    • Carousel Posts: Crafted social media carousels for Facebook and Instagram, making project information easily accessible and shareable.

Results:

  • Increased engagement on paid ads and carousel posts
  • Enhanced brand consistency across platforms

5. Cross-Departmental Support & Consistent Messaging

Challenge: Cosmic needed a unified brand voice across all departments and projects to strengthen credibility and create a seamless audience experience.

Solution: I worked with the Web Team, Tech Team, Restart Services, and funded projects to ensure brand-aligned messaging and visual consistency across materials. This included developing brand templates, refining copy, and updating digital content to maintain cohesion.

  • Key Projects:
    • Social Impact Report: Designed the report to visually communicate Cosmic’s data-driven impact stories.
    • Website Content for Web & Tech Teams: Created SEO-friendly content to improve search visibility and visitor engagement.
    • Testimonial Templates: Crafted templates to standardize client and community testimonials, reinforcing brand credibility across platforms.

6. Data-Driven Strategy: Analytics for Agile Content Optimisation

Challenge: Track engagement metrics to ensure content is relevant, responsive, and optimised for impact across all Cosmic’s initiatives and departments.

Solution: I developed a monthly reporting system to analyse metrics across social media, email, and web channels, using these insights to refine future strategies and increase content effectiveness.

  • Process: Reviewed and adjusted campaigns monthly, focusing on high-engagement themes and audience insights for the Web and Tech Teams, Restart Services, and funded projects.
  • Impact: Enhanced responsiveness to audience preferences, maximizing reach and engagement.

 

Through a blend of storytelling, strategy, and community-focused content, I’ve transformed Cosmic’s online presence into a dynamic, impactful space where engagement grows month after month.

If you’re looking for someone who can elevate your brand’s voice, build a loyal following, and drive real impact, I’d love to bring the same dedication and creativity to your team.